The hotel has a virtual assistant - which means all is digital, there are no people to greet you, you get your digital key and you get in. I am not sure I like that approach - I am sure it keeps the cost down. The room was quite small, and didn't find the bed comfortable. It was clean, but appeared outdated. The cost of staying in a hotel in Iceland is comparable to staying in Hotels in Manhattan, New York which are in better condition and offer better service. I had to book here because my first choice, Orkin, wasn't available for the night, I do not recommend, not worth the price tag.