We recently stayed at The NAAY for 6 nights over New Year's '23-'24 and overall, I had a pleasant experience with a few exceptions. The room was well-designed and comfortable with good a/c and basic amenities. The front desk staff (Alejandro and Omar) were friendly, helpful, and professional. The hotel's location was also conveniently located in the Aldea Zama, an upscale dining and shopping area between Tulum and the beach. There are a lot of nice restaurants and shops within walking distance and we felt very safe. It's a new(ish) development with lots of construction in the area and the streets can be difficult to navigate (even with GPS), but it's very doable. The downside of our stay ranges from minor issues to semi-serious problems. 1st and foremost, I was bitten by a bed bug. They have a distinctive bite pattern (3 dots in a triangle). I wanted to rule this out as a possibility, but it's a fact, it happened. Also, we were in the jungle and I didn't want to make a big deal out of it, but it is an issue. 2nd, we requested our room be cleaned on 3 separate occasions and it was cleaned only once during our stay and that was on our final day of the trip. The hot tub was barely warm, shut off at 9p and the bathroom was poorly lit. Once these issues are addressed, I would recommend the NAAY if you're not staying at a resort on the beach. It could be a 4-star hotel with a little more effort and attention to detail, cleanliness, and request response times. 3 stars